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Julian De Freitas


Julian De Freitas is an Assistant Professor in the Marketing Unit at Harvard Business School. His research focuses on how automation, and in particular AI, impacts core issues in marketing, including innovation diffusion, branding, and customer relationship management. His work uncovers how automation leads to brand risks, barriers to adoption, and value creation and destruction. More broadly, he is interested in solving marketing problems at the intersection of consumer psychology, ethics, and artificial intelligence.

This website is primarily intended for researchers seeking paper copies.


For the most up to date content, see his HBS Website. 


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